A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ

Transition Bikes

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Transition Bikes

Rider owned for life.  Use discount code #giddyup for free postage on all small parts

For well over a decade a small team at Transition bikes have been having fun with customers and creating bikes that make you want to get out and ride. You'll see that in every bike they make and the attention to detail taken in everything they do. The team at Transition love to have fun but are serious about making some of the best bikes in the world designed to put a smile on your face. 

We love Transition because they have their priorities in order. Its all about having fun on bikes. No nonsense industry acronyms, no promising the lightest, fastest, cheapest bikes but great value, durable, great handling bikes. A small company that lets their bikes and service do the talking just like us. For 2018 Transition launch their Giddy Up 2.0 Speed Balanced Geometry bringing more confidence, more control and more party.

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