To use the best people in the world to make the best products in the world. That’s why we work with the best riders, designers and engineers to co-create the products you ride.

The PRO’s who put their names to to our products are not just figure heads. They actually help to design, prototype, test, modify, improve and fine tune the most important bits on your bike.

They push our products to – and often beyond their limits – in our laboratories and on some of the world’s toughest trails, mountains and tracks.

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