A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ

A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Find out about us

Free Delivery

Spend over £50 to get free delivery

Free Click & Collect

Buy online and collect from one of our stores.

Two Free Bike Services

All bikes come with 2 free services as standard.

Free bike Fitting

Purchase a bike & Get it fitted for free.

Trade-in, Trade-up

Only Available In-store.

Free Delivery

There is a free postage available on all orders over £50. We send all items first class with some high value items requiring a signature on delivery. 

PLEASE NOTE: A working day is Monday - Friday and doesn't include bank holidays.

Free Click & Collect

We offer a free Click & Collect service.

We've made it really easy for you to buy your favourite products from us. You can order your items online and collect them in-store, perfect if you're in work during the day without the means of accepting deliveries at your home or work addresses.

Dealing with brands such as Yeti, Transition, Cotic & Saracen to mention a few we will have a bike that suits you. If you are looking for something a little bit more special why not drop us a line and we can build your dream bike.

We have a dedicated shop next to our main shop just for cycle clothing with a large range of mens and womens clothing. With a fully functional workshop from fixing punctures, building custom wheel sets to servicing forks there is no job too small for our mechanics.

Two Free Services

All Bikes come with Two Free Services as standard. All bikes sold are supplied fully assembled and adjusted to the rider and also come with two free services. We recommend that you take these services at six weeks and six months but that will vary depending on use. Free services must be used within the first year of ownership and do not include any parts. Typical value of these services are £35 each.

Free Customisation

We want your new bike to be perfect for you and don't want you to compromise so we always offer free like for like custom adjustment and component swaps. So if the tyres are not right for where you are riding or the stem length needs adjusting or you simply want your favourite saddle fitted we will fit a similar value, stock product for free.

Offer includes Saddles, grips, tyres and pedals. For anything else or upgrades, please ask. Give us a call or ask in store for more details.

Trade Up & Trade in

We pride ourselves on offering a range of quality lightweight Children's bikes for both on and off road. Typically our bikes get out grown long before they are worn out so we therefore offer a trade in, trade up scheme. Bring your child's bike back to us and we will give you a trade in value against the next size up. These bikes are then cleaned, serviced and resold.

Latest News and updates from Plush Hill Cycles

  • New range of Radio BMX bikes now in stock. Radio offers an awesome blend of a reliable spec at a great value price. We have a selection of Dirt/Street BMX including 16” and 20” wheels ready to roll with more Radio street and Race bikes following soon. Also we are offering a free boarding pass to Smiley’s Flight.... More

    Radio BMX bikes now in stock with a free boarding pass

    Kate Mayers | 15/04/2019 21:50:56

  • Cycle scheme still proves a popular route to getting a new bike but still many customers think its too much faff or not worth doing or want to spend more than the £1000 limit. Time to bust some myths and bust out a new ride. Save 32% for standard tax payers or 42% if you are.... More

    Telford CycleScheme Provider

    Kate Mayers | 03/04/2019 20:54:28

  • The first 2019 Ragley bikes have started arriving in store, early favourite is the all new Big Al. Inspired by the award winning Marley, Big Al rolls on 29” wheels with an Aluminium frame, Rockshox fork, 1x10 and some big rubber. Big Al is whole load of bike for just £999.99. The new Ragley range is moving.... More

    2019 Ragley Bikes In Stock Now

    Kate Mayers | 31/03/2019 21:19:37

  • 2019 sees year seven of the Batch Burner, that’s seven courses that we have been proud to support. Run by Norbury School PTA with a little help from us and a load of support from local businesses and an army of volunteers come event day this charity MTB challenge has become a local MTB classic. All 470 spaces.... More

    Batch Burner 2019

    Kate Mayers | 30/01/2019 20:47:28

  • Ragley are back, launching their 2019 range this week, the Marley 2 is back, at £999.99 with 1x10, Rockshox suspension and 2.6” tyres along with a new big wheeled stable mate Big Al at the same price for those preferring a 29er. Higher spec Marley 1 with a dropper post and 1x11 at £1299.99 or if you want.... More

    2019 Ragley Bikes

    Kate Mayers | 29/01/2019 12:07:17

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