In the build up to Christmas 2023 we will be busy building and servicing bikes right up to Saturday 23rd then we will be closed until Tuesday 2nd January 2024.

Christmas bikes are scheduled for delivery or collection up until the 23rd, get in touch if you need to update your delivery slot.

Christmas Bikes Telford

Christmas Shop Rides

We also have Christmas shop rides planned, Sunday 24th for an MTB themed shop ride, with the shop closed, we are going for a ride, Wrekin themed with a hot chocolate stop. Leaving at 10am, bring suitable clothing, helmet and a safe bike. Ride within your means and stay safe. Expect us to be out for around 3 hours.

Followed buy a Gravel outing from the shop heading out at 10am. A mix of back lanes and bridleways with a coffee and cake stop on route.Expect 25-30 miles around 3 hours ride time. Bring a helmet and appropriate gear.

Find more shop ride details on Strava and Facebook


A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community. Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

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