A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

    Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

    Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

    Find out about us

    Free Delivery

    Spend over £50 to get free delivery

    Free Click & Collect

    Buy online and collect from one of our stores.

    Two Free Bike Services

    All bikes come with 2 free services as standard.

    Free bike Fitting

    Purchase a bike & Get it fitted for free.

    Trade-in, Trade-up

    Only Available In-store.

    Free Delivery

    There is a free postage available on all orders over £50. We send all items first class with some high value items requiring a signature on delivery. 

    PLEASE NOTE: A working day is Monday - Friday and doesn't include bank holidays.

    Free Click & Collect

    We offer a free Click & Collect service.

    We've made it really easy for you to buy your favourite products from us. You can order your items online and collect them in-store, perfect if you're in work during the day without the means of accepting deliveries at your home or work addresses.

    Dealing with brands such as Yeti, Transition, Cotic & Saracen to mention a few we will have a bike that suits you. If you are looking for something a little bit more special why not drop us a line and we can build your dream bike.

    We have a dedicated shop next to our main shop just for cycle clothing with a large range of mens and womens clothing. With a fully functional workshop from fixing punctures, building custom wheel sets to servicing forks there is no job too small for our mechanics.

    Two Free Services

    All Bikes come with Two Free Services as standard. All bikes sold are supplied fully assembled and adjusted to the rider and also come with two free services. We recommend that you take these services at six weeks and six months but that will vary depending on use. Free services must be used within the first year of ownership and do not include any parts. Typical value of these services are £35 each.

    Free Customisation

    We want your new bike to be perfect for you and don't want you to compromise so we always offer free like for like custom adjustment and component swaps. So if the tyres are not right for where you are riding or the stem length needs adjusting or you simply want your favourite saddle fitted we will fit a similar value, stock product for free.

    Offer includes Saddles, grips, tyres and pedals. For anything else or upgrades, please ask. Give us a call or ask in store for more details.

    Trade Up & Trade in

    We pride ourselves on offering a range of quality lightweight Children's bikes for both on and off road. Typically our bikes get out grown long before they are worn out so we therefore offer a trade in, trade up scheme. Bring your child's bike back to us and we will give you a trade in value against the next size up. These bikes are then cleaned, serviced and resold.

    Latest News and updates from Plush Hill Cycles

    • Designed with Children in mind, confidence boosting, easy to ride for maximum fun. Since 2013 Frog have been creating affordable, lightweight bikes for junior riders. Available now in Telford at Plush Hill Cycles, we have a small selection on display with the entire range to order within a couple of days. In store Frog Stock  

      Frog Bikes Back in Stock Telford

      Kate Mayers | 11/11/2018 18:32:54

    • Looking for Electric bikes in Telford? we have been selling and service a wide range of e-bikes since 2010. With e-bikes from Saracen, Ridgeback and Orbea so if you are looking for e-road, e-mtb or an electric hybrid bike we can advise you on the most suitable option for you. Plush Hill Cycles electric bikes  .... More

      Telford Electric Bikes

      Kate Mayers | 04/08/2018 19:59:43

    • The first 2019 Transition custom build rolled out of the shop today, get in touch for the latest availability and build options. Carbon Sentinel, Smuggler and Patrol plus Aluminium Sentinel, Patrol and Scout ready to ship now. This custom built Patrol in Transition Blue featuring Rockshox Lyrik and Reverb, Shimano XT brakes and Transmission plus Hope Tech 35w rims. All.... More

      Transition Bikes 2019 in store now

      Kate Mayers | 04/08/2018 19:46:33

    • We always encourage customers to try before they buy, be it a spin outside the shop or a couple of days out on a demo bike. For the Summer of 2018 we decided on a demo season, PHC style. Four events following the shop ride theme, riding from the shop, focusing on one brand at a time. It’s.... More

      Plush Hill Cycles Demo Season

      Kate Mayers | 23/06/2018 20:15:47

    • Throughout the month of May we are offering great deals on all Hope products to celebrate British manufacturing and reward our customers ready for the Summer season. So what’s the deal? Well you just need to call in and ask. This is an offer for our regular customers registered on our system that we want to offer.... More

      PHC May Hope Bonus

      Kate Mayers | 30/04/2018 22:25:57

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