A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Elite Trainer Night

       Words by Kate Mayers

       on 14/01/2018 19:02:19

    TrainerNight

    We have arranged a visit from Elite to showcase their finest home trainers to give you an insight into their product range and home training.

    Hill Climb and Peak Power challenge

    Expect to find a couple of training stations set up with the Drivo and Direto with a Zwift hill climbing challenge and an Elite My Training app Peak Power Challenge.

    Italian influenced refreshments will be provided in store for those excepting the trainer challenges, we will be around for a couple of hours from 6pm with the aim to be on our way by 8:30

    Free event open to all our customers

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