A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Cyclescheme upgrade

       Words by Kate Mayers

       on 15/03/2018 18:10:03


    This week Cyclesheme updated their list of items that are accepted on the Cycle to work scheme. This is great news if you all ready have a bike, we can now offer Telford and Shropshire Cyclescheme customers a few alternatives. You can now upgrade your groupset, change your wheels or get a brake update with your cycle scheme voucher. Contact us for a quote and more information.

    Here’s the Cyclesheme press release:

    The list of items that Cyclescheme will accept under the Cycle to Work scheme has grown. We will now accept any cycle accessory, component or part that ensures the safety and longevity of a customers' commute.

    Plush Hill Cycles can now sell these cycle parts and components through Cyclescheme:

    ✓ Frames

    ✓ Groupsets

    ✓ Gears

    ✓ Brakes

    ✓ Brake discs

    ✓ Wheels

    ✓ Cranksets

    ✓ Cassettes

    Cycle accessories like locks, lights, reflective clothing, luggage, etc. can continue to be sold through the scheme. Non-essential items like GPS computers and cameras remain prohibited.


    At Cyclescheme we’re committed to making cycle commuting accessible and affordable. Growing the list of allowable items means we can further support existing cyclists through the scheme.

    This change falls within an interpretation of the HMRC and Department for Transport guidelines and maintains the ‘common sense’ approach.

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