A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ

COVID-19 update

   Words by Kate Mayers

   on 17/03/2020 08:47:34


COVID-19 update 24th March

Following the Prime ministers announcement last night closing non essential businesses and limiting movement,  bicycle shops are currently on the exception list. 

However from now until further notice we will be closed so we can enforce social distancing within the shop but we will aim to continue to complete all outstanding repairs and orders and arrange to safely store or deliver your bike back to you. The doors remain locked at this time and our operating hours are subject to change as we have a reduced team. We will continue to ship web orders and deliver local deliveries until further notice.  Please contact us via e-mail or social media with any enquiries.

Riding bikes is key to getting from A to B, and therefore avoiding public transport, and for getting some exercise and headspace in these unprecedented times. We will do our absolute best to keep your pedals turning and can offer flexible opening hours to allow pick ups and drop offs of bikes and local Telford based collections and deliveries.

Also, our website is still operational whilst the Royal Mail and couriers are still providing services and all cards are accepted in the shop therefore allowing us all to avoiding handling cash.

The possibility of forced closures and loss of trade to a small independent business such as ours has a massive impact, thinking and supporting local is more important than ever. We support social distancing and every day we are further reviewing what more we can do in our shop and the service we provide. Stay safe everyone, keep pedalling and take each day at a time.

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