A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ

2020 Genesis Gravel Demo

   Words by Kate Mayers

   on 15/03/2020 17:43:16

Genesis_Gravel_Demo

Sunday 15th we hosted Genesis bikes for a Gravel themed demo ride taking in a mixture of roads and tracks to test out these bikes capabilities. Genesis featured the Croix De Fer, Fugio and Datum giving customers the opportunity to compare steel to carbon and 650b v’s 700c. The outcome? Gravel bikes are fun. This event kick starts our ten years of PHC season with a Ridgeback e-bike planned for Saturday 21st and a Transition demo in May. Watch this space and get involved

 

Genesis_Demo_Bikes

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