A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ

Plush Hill Cycles Demo Season

   Words by Kate Mayers

   on 23/06/2018 20:15:47


We always encourage customers to try before they buy, be it a spin outside the shop or a couple of days out on a demo bike. For the Summer of 2018 we decided on a demo season, PHC style. Four events following the shop ride theme, riding from the shop, focusing on one brand at a time. It’s an opportunity to spend some time on the new bikes on local routes just like a shop ride with the opportunity to tweak and adjust on the ride, plus talk to the people behind the brands.

Transition Bikes 19th May

Four led MTB rides giving the opportunity to test the Transition trail bikes including the Patrol, Sentinel, Scout and Smuggler plus the Throttle and Vanquish carbon hardtails.

Genesis/Ridley Road demo 21st June

Thursday evening Summer Solstice road ride, an opportunity to try road discs and Di2. Endurance geometry or Race? The Genesis Zero and Ridley Fenix featuring heavily.

Orbea MTB and E bikes 8th July

The Orbea demo truck is coming to Telford featuring the Rallon, Raw FS emtb and the all new Gain electric road bike. We will have two led rides on each range around 12 and 15:00

Saracen MTB and E bikes 19th July

Another Thursday evening demo shop ride featuring the awesome Saracen Ariel and E Ariel. Rolling out at 6pm for a couple of hours on the Wrekin.

Booking essential for all rides to secure your preferred model and size


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