A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, and Ragley along with rider focused brands like GT, Cannondale, Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ

Ridgeback Electric Bike Demo Day

   Words by Kate Mayers

   on 15/03/2020 18:19:46

Saturday 21st March we have the Ridgeback electric bike demo fleet at the shop for customers to try out. Take the opportunity to compare Shimano STEPS systems to Ridgeback’s own Sports Drive Motor. Experience for yourself how these bikes work and what the ebike ride is all about. Contact us for more details.

2020 Genesis Gravel Demo

   Words by Kate Mayers

   on 15/03/2020 17:43:16

Sunday 15th we hosted Genesis bikes for a Gravel themed demo ride taking in a mixture of roads and tracks to test out these bikes capabilities. Genesis featured the Croix De Fer, Fugio and Datum giving customers the opportunity to compare steel to carbon and 650b v’s 700c. The outcome? Gravel bikes are fun. This event kick starts.... More

Ragley 2020

   Words by Kate Mayers

   on 11/02/2020 10:50:31

After a successful 2019 Ragley are back with added colour for 2020 the Marley and Big Al remains the best value aggressive hardtails in the range with Rockshock Recon fork 1x 10 transmission and Big Maxxis rubber for £999.99 Our favourite for 2020 is the mmmbop now in bright purple built with the Rockshox Sektor up front, SRAM SX Eagle.... More

We’re Hiring

   Words by Kate Mayers

   on 10/02/2020 18:21:24

Bicycle Technician wanted What we are looking for? Customer focused and able to develop customer relationships Able to provide quality back up support for the rest of the team. Happy to step out of the workshop to assist customers and colleagues An experienced.... More

Radio BMX bikes now in stock with a free boarding pass

   Words by Kate Mayers

   on 15/04/2019 21:50:56

New range of Radio BMX bikes now in stock. Radio offers an awesome blend of a reliable spec at a great value price. We have a selection of Dirt/Street BMX including 16” and 20” wheels ready to roll with more Radio street and Race bikes following soon. Also we are offering a free boarding pass to Smiley’s Flight.... More

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