A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Telford Electric Bikes

       Words by Kate Mayers

       on 04/08/2018 19:59:43

    Looking for Electric bikes in Telford? we have been selling and service a wide range of e-bikes since 2010. With e-bikes from Saracen, Ridgeback and Orbea so if you are looking for e-road, e-mtb or an electric hybrid bike we can advise you on the most suitable option for you. Plush Hill Cycles electric bikes  .... More

    Transition Bikes 2019 in store now

       Words by Kate Mayers

       on 04/08/2018 19:46:33

    The first 2019 Transition custom build rolled out of the shop today, get in touch for the latest availability and build options. Carbon Sentinel, Smuggler and Patrol plus Aluminium Sentinel, Patrol and Scout ready to ship now. This custom built Patrol in Transition Blue featuring Rockshox Lyrik and Reverb, Shimano XT brakes and Transmission plus Hope Tech 35w rims. All.... More

    Plush Hill Cycles Demo Season

       Words by Kate Mayers

       on 23/06/2018 20:15:47

    We always encourage customers to try before they buy, be it a spin outside the shop or a couple of days out on a demo bike. For the Summer of 2018 we decided on a demo season, PHC style. Four events following the shop ride theme, riding from the shop, focusing on one brand at a time. It’s.... More

    PHC May Hope Bonus

       Words by Kate Mayers

       on 30/04/2018 22:25:57

    Throughout the month of May we are offering great deals on all Hope products to celebrate British manufacturing and reward our customers ready for the Summer season. So what’s the deal? Well you just need to call in and ask. This is an offer for our regular customers registered on our system that we want to offer.... More

    Transition Bikes 2018 Demo Ride

       Words by Kate Mayers

       on 22/04/2018 21:33:18

    May 19th we will be holding a Transition demo day from the shop here in Telford, Shropshire. Riding from the shop we will head out on small group rides at 9am, 11am, 1pm and 3pm giving you the opportunity to try the latest Transition trail bikes including the all new Patrol and Sentinel, Smuggler and Scout plus the.... More

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