A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    GT Bikes 2019

       Words by Kate Mayers

       on 12/11/2018 19:37:12

    2019 GT bikes landing in store now. Starting with some hardtail favourites the heritage behind these bikes is awesome GT have developed a family, a family that want to have fun out on the bikes and offer value for money. Take a look at the Aggressor and Avalanche for great value trail mountain bikes and due in.... More

    Frog Bikes Back in Stock Telford

       Words by Kate Mayers

       on 11/11/2018 18:32:54

    Designed with Children in mind, confidence boosting, easy to ride for maximum fun. Since 2013 Frog have been creating affordable, lightweight bikes for junior riders. Available now in Telford at Plush Hill Cycles, we have a small selection on display with the entire range to order within a couple of days. In store Frog Stock  

    Telford Electric Bikes

       Words by Kate Mayers

       on 04/08/2018 19:59:43

    Looking for Electric bikes in Telford? we have been selling and service a wide range of e-bikes since 2010. With e-bikes from Saracen, Ridgeback and Orbea so if you are looking for e-road, e-mtb or an electric hybrid bike we can advise you on the most suitable option for you. Plush Hill Cycles electric bikes  .... More

    Transition Bikes 2019 in store now

       Words by Kate Mayers

       on 04/08/2018 19:46:33

    The first 2019 Transition custom build rolled out of the shop today, get in touch for the latest availability and build options. Carbon Sentinel, Smuggler and Patrol plus Aluminium Sentinel, Patrol and Scout ready to ship now. This custom built Patrol in Transition Blue featuring Rockshox Lyrik and Reverb, Shimano XT brakes and Transmission plus Hope Tech 35w rims. All.... More

    Plush Hill Cycles Demo Season

       Words by Kate Mayers

       on 23/06/2018 20:15:47

    We always encourage customers to try before they buy, be it a spin outside the shop or a couple of days out on a demo bike. For the Summer of 2018 we decided on a demo season, PHC style. Four events following the shop ride theme, riding from the shop, focusing on one brand at a time. It’s.... More

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