A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Who are Plush Hill Cycles


    As well as our usual workshop based cycle repair we also offer mobile bike repair for Telford and Church Stretton and can complete many service and repair jobs at your home or place of work. For larger more technical jobs we can collect your bike, take it away for repair and return it at a time and place to suit you. For Telford and Church Stretton collection and delivery is typically free with a Silver service, for smaller jobs we will charge a call out fee to cover the drive time and fuel.

    We can offer the convenience of a mobile cycle technician with the expertise and support of a professional cycle repair workshop. Typically customers with busy lifestyles, families with multiple bikes can find it difficult to arrange the logistics of getting to the cycle shop, that’s where we can help, please contact us for more details and to book your next service.





    Please note that at busy times, such as summer, we do have longer workshop lead times. 

    Current Workshop schedule is currently booked for 7-10 days ahead

    All servicing work is completed by a Cytech qualified, experienced and professional mechanic.  Our workshop and mechanic are very accessible so if you ever have any questions that you want to ask, whether it be about jobs or bike set up, just ask.  The fully equipped workshop, where we use Park Tools, carries a good range of Shimano and SRAM parts as well as all the common brake pads and some of the lesser ones too.

    We are happy to do any job from fixing a puncture to custom building a bike.  It can be fine tuning a supermarket special, replacing the bearings on a top end suspension bike or race prepping a penny farthing.  Mountain or road, big or small, old or new, we are happy to take a look.  If it is beyond servicing we will let you know or if it is beyond our capabilities we will happily point you in the right direction.

    All workshop repairs usually need to be booked in advance, though where possible we will do emergency repairs to keep you running or get you home.  Please contact the shop before bringing your bike in as space is at a premium.  Sometimes when bikes are brought in for work they may require additional work and or parts but we will always contact you first for your approval to go ahead.

    Plush Hill Cycles Workshop job menu

    Bronze level 1 hour service £30:

    • Chain clean, de-grease & lube
    • Cables cleaned & lube
    • Gears tuned
    • Brakes tuned
    • Bolts checked
    • Tyre pressure checked
    • Seat post greased


    Bike adjusted for safe and efficient cycling.


    Silver level 2 hour service £60

    As Bronze level service plus:

    • Wheels trued
    • New gear cables fitted


    A service with new gear cables fitted ensures slick and easy gear shifting. Note: with road bikes we may have to change bar tape or not change the complete outer cable housing adding the cost of the tape.


    Gold level 3 hour service £90:

    As Silver level service plus:

    • Bike cleaned
    • Bottom bracket Serviced
    • Headset Serviced
    • Hubs serviced
    • Brakes bled or cables replaced

    A more in depth service that will ensure that all components are performing for the upcoming season but please note this bike will uncover any faults or worn parts. Any additional work requirements will be quoted and discussed before we continue.


    Platinum level MTB service £120:

    Gold level service plus:

    • Fork lower leg service (fork seals extra if required)
    • Shock air can service

    A complete service stripping back to the frame ensures that all components have been checked and serviced for the upcoming season and your bike is riding as it should.


    Individual job menu (excluding parts):

    • Puncture repair including new tube: £10
    • Gear tune, including chain de-grease & Lube: £10
    • Brake tune, rim or disc brake front and rear: £10
    • Hydraulic disc brake bleed £15 each end or £25 for a pair
    • Headset service: £10
    • Bottom bracket replacement including tap and face as required: from £10
    • Hub service from £10 each, seals and bearings extra as required
    • Wheel true: from £10
    • Wheel build from: £30+ spokes/nipples as required
    • Di2 update and gear tune £30
    • Suspension fork Lower leg service: £30 plus seals as required
    • Air can service: £15 plus seal kit as required
    • Multi linkage frame re-build: £60 plus frame bearings
    • Bar tape fitting: £15
    • Mud guard fitting: £15
    • InvisiFrame fitting: £30 - £60 dependent on frame

    Building boxed bikes

    If you have bought a new bike on line we can build it for you, we will un pack, check and build your new bike tuning up the gears, brakes, inflating the tyres and making it safe to ride, we will also recycle the packaging and advise on set up to get you started. 

    Standard workshop labour is charged at £30 per hour, minimum charge £10. 

    Two Free Services

    All Bikes come with Two Free Services as standard. All bikes sold are supplied fully assembled and adjusted to the rider and also come with two free services. We recommend that you take these services at six weeks and six months but that will vary depending on use. Free services must be used within the first year of ownership and do not include any parts.

    Typical value of these services are £35 each.

    Free Customisation

    We want your new bike to be perfect for you and don't want you to compromise so we always offer free like for like custom adjustment and component swaps. So if the tyres are not right for where you are riding or the stem length needs adjusting or you simply want your favourite saddle fitted we will fit a similar value, stock product for free.

    Offer includes Saddles, grips, tyres and pedals. For anything else or upgrades, please ask. Give us a call or ask in store for more details.

    Trade Up & Trade in

    We pride ourselves on offering a range of quality lightweight Children's bikes for both on and off road. Typically our bikes get out grown long before they are worn out so we therefore offer a trade in, trade up scheme. Bring your child's bike back to us and we will give you a trade in value against the next size up.

    These bikes are then cleaned, serviced and resold.

    Find us

    Quick Contact Details

    01952 763274
    Unit 9A Birchfield Way, Lawley Village
    TF3 5BZ
    Monday 9.30am - 6:00pm
    Tuesday 9.30am - 6:00pm
    Wednesday 9.30am - 6.00pm
    Thursday 9.30am - 6:00pm
    Friday 9.30am - 6.00pm
    Saturday 9.30am - 5.00pm
    Sunday 10.00am - 4.00pm
    Check our Google listing for opening hours during holidays, stock takes and staff traing
    Note we are closed on Sunday 27th January 2019 for staff training 

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