A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Transition Bike Company 2018 Swift Jersey Black http://www.plushhillcycles.co.uk//images/transition_bikes_2018_swift_jersey_black.jpg

    The latest Swift T makes you look cool while keeping you cool. Looks like a regular T but is packed full of tech for your riding pleasure

    Transition Bike 2018 TBC Ridin Dirty T-Shirt Black http://www.plushhillcycles.co.uk//images/transition_2018_tbc_ridin_dirty_t.jpg

    An ode to the inner child. Not a care in the world and just having fun on wheels. Printed on Next Level t-shirts with super soft cotton and an athletic cut. 

    Transition Bike Company 2018 PNW Glove Medium Black/Grey http://www.plushhillcycles.co.uk//images/transition_bike_company_mtb_glove_02.jpg

    These gloves are the reverse mullet of the glove world.  With a subtle and stylish design on the backs...they are all about the Party in the Woods on the front #giddyup

    Transition Bike Company 2018 PNW Glove Large Black/Grey http://www.plushhillcycles.co.uk//images/transition_bike_company_mtb_glove_01.jpg

    With a subtle and stylish design on the backs...they are all about the Party in the Woods on the front #giddyup

    Bliss Protection Minimalist Glove http://www.plushhillcycles.co.uk//images/mad/bls123154.jpg

    Minimalist Glove - Black/Yellow -

    Bliss Protection Team Crash Impact Shorts http://www.plushhillcycles.co.uk//images/mad/bls123147.jpg

    Team Crash Short -

    Madison Zenith Mens Mtb Gloves Red/Black http://www.plushhillcycles.co.uk//images/mad/ak3011.jpg

    Zenith Men's Gloves, Blood Red / Black

    Madison Zena Womens glove Red/Purple http://www.plushhillcycles.co.uk//images/mad/ak3110.jpg

    Zena Women's Gloves, Rose Red / Imperial Purple X- Small

    Madison Flux Mens Gloves Black/Lime http://www.plushhillcycles.co.uk//images/mad/ak3000.jpg

    Flux Men's Gloves, Black / Krypton Lime

    Madison Alpine Mens Gloves RED http://www.plushhillcycles.co.uk//images/mad/ak3020.jpg

    The eye catching stripped back design of these gloves allows you to feel the bike beneath you and offers maximum dexterity

    Madison Alpine Mens Gloves Blue http://www.plushhillcycles.co.uk//images/ak3021.jpg

    Stripped back and comfortable design allows you to feel the bike beneath you and offers maximum dexterity.

    Madison Alpine Mens Glove Orange http://www.plushhillcycles.co.uk//images/ak3022.jpg

    The eye catching stripped back design of these gloves allows you to feel the bike beneath you and offers maximum dexterity

    Bliss Protection Arg Minimalist + Knee Pad http://www.plushhillcycles.co.uk//images/mad/bls123167.jpg

    ARG Minimalist+ Knee Pad -

    Madison Isoler Merino Wool Socks Blue Stripe http://www.plushhillcycles.co.uk//images/mad/cla9280.jpg

    Add a bit of colour to your riding...These socks will look great out on the bike and then chilling out with a post ride beer in the pub!

    Madison Isoler Merino Wool Socks Pink stripe http://www.plushhillcycles.co.uk//images/mad/cla9282.jpg

    Add a bit of colour to your riding...These socks look at home either out on the bike or chilling out in the pub after a long day on the trails!

    Madison MTB Trail short Men Olive Camo http://www.plushhillcycles.co.uk//images/cl0401.jpg

    The Madison Trail shorts are ideal for the all round MTB trail rider, durable with a great fit, removable liner and plenty of pockets to stash your essentials 

    Madison MTB Trail short Men Black http://www.plushhillcycles.co.uk//images/mad/cl8420.jpg

    The Madison Trail shorts are ideal for the all round MTB trail rider, durable with a great fit, removable liner and plenty of pockets to stash your gear

    Madison MTB Trail short Womens Black http://www.plushhillcycles.co.uk//images/mad/cl8820.jpg

    Great fitting, practical and durable the Trail Women's Shorts are essential mountain bike equipment for a day on the bike

    Lazer Revolution Matt Blue MTB helmet http://www.plushhillcycles.co.uk//images/cz1653042-4.jpg

    Comfortable & flexible Enduro helmet, with ear covers and ability to add chin bar 

    Lazer Revolution Matt Black MTB helmet http://www.plushhillcycles.co.uk//images/lazer_revolution__black.jpg

    One of the most comfortable MTB helmets that you can put on your head, packed with features and options

    Lazer Revolution Camo/Green MTB helmet http://www.plushhillcycles.co.uk//images/lazer_revolution_2.jpg

    One of the most comfortable and flexible Enduro helmets on the market in camo and green so you can under the radar when you go full enduro

    Transition Bikes Throwback Jersey 2016 Blue/Grey http://www.plushhillcycles.co.uk//images/transition_bikes_2016_throwback_jersey_02.jpg

    Throwback jersey is one on the finest riding jerseys you will find for summer riding with 3/4 sleeves and a soft stretch polyester fabric in team TR Blue and grey 

    Transition Party In The Woods Socks http://www.plushhillcycles.co.uk//images/2017_transition_partysocks_01.jpg

    If you love to party in the woods, we have a sock just for you. Now go smash a cold snack, and kill some berms. Pairs nicely with Transition's own PNW IPA.

    Lazer Ultrax Matt Black Helmet http://www.plushhillcycles.co.uk//images/lazer_ultrax_black_04.jpg No Description Available
    Lazer Ultrax Flash Orange Helmet http://www.plushhillcycles.co.uk//images/lazer_ultrax_orange_01.jpg

    Great fit, comfort and protection, the Ultrax is trail ready

    Lazer Phoenix Full Face BMX/DH Helmet http://www.plushhillcycles.co.uk//images/mad/cz1203012-4.jpg

    Great value, full face helmet with adjustable visor, double D ring bukle and 16 vents the Phoenix+ Helmet offers all the protection you need.

    Lazer Revolution Matt Red MTB helmet http://www.plushhillcycles.co.uk//images/lazer_revolution__red.jpg

    One of the most comfortable and flexible Enduro helmets on the market in the fastest colour to keep you comfortable and safe on the trails

    Madison Isoler Merino Wool Socks Yellow stripe http://www.plushhillcycles.co.uk//images/mad/cla9283.jpg

    Spice up your riding gear with these distinctive socks that will look just at home in the pub as they do on the bike!

    Transition Bike Company 2018 PNW Glove Extra Large Black/Grey http://www.plushhillcycles.co.uk//images/transition_2018_pnw_glove_xl_black_grey_01.18.99.5004.jpg

    With a subtle and stylish design on the backs...they are all about the Party in the Woods on the front #giddyup for extra large hands

    Transition Hometown T Shirt Black http://www.plushhillcycles.co.uk//images/blk2.jpg

    The Transition Hometown Tee. Super soft cotton and athletic cut. Stay classy and cool.

    Transition Bikes Hometown T Shirt Grey http://www.plushhillcycles.co.uk//images/tee1_1.jpg

    The Transition Hometown Tee. Super soft cotton and athletic cut. Stay classy and cool.

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