A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Road Bikes

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    2019 Genesis Fugio 30 Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_fugio30_01.jpg

    The 2019 Genesis Fugio 30 features a full SRAM Rival 1X hydraulic drivetrain, 12mm thru axles, full internal Di2, dynamo routing and WTB Byway 47c tyres.

    2019 GT Bikes GTR Comp Endurance Road Bike http://www.plushhillcycles.co.uk//images/gt_bikes_2019_gtr_comp_red_road.jpg

    Break with tradition, say hello to 28c tyres, disc brakes that work, thru axle full carbon fork and bridgeless seat stays to add comfort and confidence to your ride. Ride on

    Frog Childrens Lightweight Road Bike 70cm Red 26 inch wheels http://www.plushhillcycles.co.uk//images/frog_childrens_road_70_red.jpg

    Lightweight mini road bike ready for riders 11-14 ready for road or cross this little bike is light and ideal for smaller riders to develop 

    2018 Genesis Datum 10 Carbon Disc brake bike http://www.plushhillcycles.co.uk//images/SPORTLINE/GNA39.jpg 2018 Datum 10 Lg
    2018 Genesis Zeal 10 Carbon Road Bike http://www.plushhillcycles.co.uk//images/sportline/gnab7.jpg

    Light and fast, comfortable for all day in the saddle, the Zeal is ideal for those big days out. Carbon frame and reliiable Tiagra groupset

    2018 Genesis Delta 20 Womens Road Purple http://www.plushhillcycles.co.uk//images/sportline/gnab5.jpg

    Great quality road bike in a stylish colour for all your road biking adventures

    2017 Genesis Zero D Z1 Disc brake road bike http://www.plushhillcycles.co.uk//images/zero_zd1_instagram.jpg

    Fast and light with the reliable Tiagra transmission and Fulcrum Racing wheels plus confidence inspiring hydraulic disc brakes, plus thru axles, welcome to the next generation of road bikes


    2018 Madison Genesis Team Scoot XL Balance Bike http://www.plushhillcycles.co.uk//images/madison_genesis_scoot_xl_05.jpg

    Ideal for 3-6 years the Scoot XL in team replica colours is the perfect place to start any cycling career, light weight and easy to opperate

    Genesis 2018 Delta 10 MGT Road Bike Blue http://www.plushhillcycles.co.uk//images/genesis_2018_delta_10_10.jpg

    Great value and a flashy paint job with a sensible spec for a first road bike ready for multi road themed adventures 

    2017 Genesis Zero Disc 3 Bike http://www.plushhillcycles.co.uk//images/2017_genesis_zero_disc3_01.jpg

    Ready to race straight out of the box, the Zero Disc 3 combines faultless shifting and powerful braking via the ST-RS685 levers and Ultegra 6800 groupset.

    2017 Genesis Zeal Frame http://www.plushhillcycles.co.uk//images/2017_genesis_zeal_frame_02.jpg

    Build the Genesis Zeal of your dreams. A complete 24T carbon layup frame compatible with both mechanical and electronic gears for maximum future compatibility.

    Plush Hill Cycles Gift Voucher http://www.plushhillcycles.co.uk//images/plush_hill_cycles_gift_voucher.jpg

    You can't buy them happiness, but you can buy them some credit at the local bike shop, and that is close enough. Purchase a gift voucher.

    2017 Genesis Zero Disc I http://www.plushhillcycles.co.uk//images/2017_genesis_zero_disci_01.jpg

    The Genesis Zero Disc I. Electronic gearing and hydraulic braking on a beautiful thorough-bred race bike. Ride faster than you ever thought possible!

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