A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    2019 Genesis Vagabond Frameset http://www.plushhillcycles.co.uk//images/2019_genesis_vagabondframe_01.jpg

    A sweet middle ground between a cyclocross bike and a 29'er. Genesis designed the Vagabond to be as accommodating as possible within the design confines.

    2019 Genesis Fugio 30 Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_fugio30_01.jpg

    The 2019 Genesis Fugio 30 features a full SRAM Rival 1X hydraulic drivetrain, 12mm thru axles, full internal Di2, dynamo routing and WTB Byway 47c tyres.

    2019 Genesis Vagabond Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_vagabond_01.jpg

    The Vagabond is a 'monstercross' bike in the loosest sense of the term. Mjolnir double-butted cromoly steel frame, Shimano Deore drivetrain and TRP disc brakes

    2019 Genesis Croix De Fer 725 Frameset http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefer725frame_01.jpg

    Have something a little different in mind vs. the stock offered Croix De Fer builds? 1x or triple drivetrain? Then the frameset option is the way to go!

    2019 Croix De Fer 853 Frameset http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefer853frame_01.jpg

    Fancy a custom Croix De Fer build? Crafted from Reynolds 853 steel and with 12mm thru-axles this frame has the potential to be built in to an exploring beast.

    2019 Genesis Croix De Fer Ti Frameset http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefertiframe_01.jpg

    The infinitely capable and supremely versatile Croix De Fer frameset in a lighter, faster package. Here's your opportunity to create your perfect CDF Ti build.

    2019 Genesis Croix De Fer 20 Yellow Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefer20alt_01.jpg

    Looking for that 'one bike' that will take you almost anywhere? Then look no further. 2019 Croix De Fer steel frame, equipped with Shimano gears and TRP brakes.

    2019 Genesis Croix De Fer 10 Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefer10_01.jpg

    Looking for that 'one bike' that will take you almost anywhere? Then look no further. 2019 Croix De Fer 10, equipped with Shimano gears and TRP mechanical brakes.

    2019 Genesis Croix De Fer 20 Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefer20_01.jpg

    Looking for that 'one bike' that will take you almost anywhere? Then look no further. 2019 Croix De Fer steel frame, equipped with Shimano gears and TRP brakes.

    2019 Genesis Croix De Fer 30 Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_croixdefer30_01.jpg

    Looking for that 'one bike' that will take you almost anywhere? Then look no further. 2019 Croix De Fer 30, equipped with Shimano gears and 105 hydraulic brakes.

    2019 GT Bikes GTR Comp Endurance Road Bike http://www.plushhillcycles.co.uk//images/gt_bikes_2019_gtr_comp_red_road.jpg

    Break with tradition, say hello to 28c tyres, disc brakes that work, thru axle full carbon fork and bridgeless seat stays to add comfort and confidence to your ride. Ride on

    Frog Childrens Lightweight Road Bike 70cm Red 26 inch wheels http://www.plushhillcycles.co.uk//images/frog_childrens_road_70_red.jpg

    Lightweight mini road bike ready for riders 11-14 ready for road or cross this little bike is light and ideal for smaller riders to develop 

    2018 Genesis Zeal 10 Carbon Road Bike http://www.plushhillcycles.co.uk//images/sportline/gnab7.jpg

    Light and fast, comfortable for all day in the saddle, the Zeal is ideal for those big days out. Carbon frame and reliiable Tiagra groupset

    2019 Saracen Levarg Adventure Bike http://www.plushhillcycles.co.uk//images/2019_saracen_levarg_01.jpg

    The 2019 Saracen Levarg features adventure specific geometry and components. Includes a 2x9 Shimano drivetrain and powerful TRP Spyre cable disc brakes.

    2018 Genesis Datum 10 Carbon Disc brake bike http://www.plushhillcycles.co.uk//images/SPORTLINE/GNA39.jpg 2018 Datum 10 Lg
    2019 Saracen Levarg SL Adventure Bike http://www.plushhillcycles.co.uk//images/2019_saracen_levargsl_01.jpg

    The 2019 Saracen Levarg SL features adventure specific geometry and components. Includes a 11spd Sram drivetrain and powerful TRP Hy/Rd cable disc brakes.

    2019 Saracen Levarg OR Adventure Bike http://www.plushhillcycles.co.uk//images/2019_saracen_levargor_01.jpg

    The 2019 Saracen Levarg OR features adventure specific geometry and components. Includes Fox 32 Step Cast fork, 11spd Sram drivetrain and hydraulic disc brakes.

    2018 Saracen Hack 01 Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hack1_01.jpg

    The Saracen Hack 01 adventure road bike comes with disc brakes and a carbon fork as standard. Built to get you from A to B, whichever route you take.

    2018 Saracen Hack 02 Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hack2_01.jpg

    The Saracen Hack 02, with disc brakes and carbon fork as standard. Extend your ride into a new dimension with the ability to ride off the beaten track.

    2018 Saracen Hack In Black Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hackinblack_01.jpg

    The Saracen Hack In Black. Shimano 105 gearing and full carbon fork. Back for another sold out tour... It's a bike to go anywhere and it's a bike ready to rock!

    2018 Saracen Hack 02 Womens Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hack2women_01.jpg

    The Saracen Hack 02 Womens is a rapid gravel munching bike with female specific components to keep you riding further. Carbon fork and disc brakes as standard.

    2018 Genesis Delta 20 Womens Road Purple http://www.plushhillcycles.co.uk//images/sportline/gnab5.jpg

    Great quality road bike in a stylish colour for all your road biking adventures

    2018 Genesis Croix De Fer 20 Touring/Gravel Bike Grey http://www.plushhillcycles.co.uk//images/genesiscroixdefer20.jpg

    Your ideal travel companion.  Fast and sure footed with what ever you throw at it, this bike is just as at home on the road as it is off it.

    2018 Ridgeback Ramble 02 Touring Bike http://www.plushhillcycles.co.uk//images/sportline/rbc77.jpg

    The ideal companion for your touring adventures.  This bike is just at home in the unexplored wilds as it is on the road.

    2018 Genesis CDA 10 Touring Large Grey http://www.plushhillcycles.co.uk//images/genesiscda.jpg

    This lightweight road bike will allow you to enjoy a club road ride and then also explore further afield after a quick tyre change, thanks to its 11-34t cassete and generous spacing. 

    2017 Genesis Zero D Z1 Disc brake road bike http://www.plushhillcycles.co.uk//images/zero_zd1_instagram.jpg

    Fast and light with the reliable Tiagra transmission and Fulcrum Racing wheels plus confidence inspiring hydraulic disc brakes, plus thru axles, welcome to the next generation of road bikes


    2018 Madison Genesis Team Scoot XL Balance Bike http://www.plushhillcycles.co.uk//images/madison_genesis_scoot_xl_05.jpg

    Ideal for 3-6 years the Scoot XL in team replica colours is the perfect place to start any cycling career, light weight and easy to opperate

    Genesis 2018 Delta 10 MGT Road Bike Blue http://www.plushhillcycles.co.uk//images/genesis_2018_delta_10_10.jpg

    Great value and a flashy paint job with a sensible spec for a first road bike ready for multi road themed adventures 

    2017 Genesis Zero Disc 3 Bike http://www.plushhillcycles.co.uk//images/2017_genesis_zero_disc3_01.jpg

    Ready to race straight out of the box, the Zero Disc 3 combines faultless shifting and powerful braking via the ST-RS685 levers and Ultegra 6800 groupset.

    2019 Genesis Croix De Fer Ti Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_croixdeferti_01.jpg

    A full, no-holds-barred 3al-2.5v double-butted titanium version of the CDF with all the bells and whistles for people wanting a faster, lighter CDF!

    2017 Genesis Zeal Frame http://www.plushhillcycles.co.uk//images/2017_genesis_zeal_frame_02.jpg

    Build the Genesis Zeal of your dreams. A complete 24T carbon layup frame compatible with both mechanical and electronic gears for maximum future compatibility.

    Plush Hill Cycles Gift Voucher http://www.plushhillcycles.co.uk//images/plush_hill_cycles_gift_voucher.jpg

    You can't buy them happiness, but you can buy them some credit at the local bike shop, and that is close enough. Purchase a gift voucher.

    2019 Genesis Datum Frameset http://www.plushhillcycles.co.uk//images/2019_genesis_datumframe_01.jpg

    The Datum frame is fully Di2 ready and includes all rubber grommets and seatpost battery shim, Shimano flat mount disc interface and a 12mm front fork thru axle

    2019 Genesis Datum Adventure Bike http://www.plushhillcycles.co.uk//images/2019_genesis_datum_01.jpg

    The Datum 10 sports a Shimano Tiagra groupset with hydraullic RS405 disc brakes and is about enjoying yourself, across a variety of terrain, paved and unpaved.

    2017 Ridgeback Voyage http://www.plushhillcycles.co.uk//images/2017_ridgeback_voyage_01.jpg

    The Ridgeback Voyage retains its classic riding Reynolds 520 tube set for 2017, making it an ideal choice as a gateway into weekend and long distance riding.

    2017 Genesis Zero Disc I http://www.plushhillcycles.co.uk//images/2017_genesis_zero_disci_01.jpg

    The Genesis Zero Disc I. Electronic gearing and hydraulic braking on a beautiful thorough-bred race bike. Ride faster than you ever thought possible!

    2017 Ridgeback Ramble http://www.plushhillcycles.co.uk//images/2017_ridgeback_ramble_11.jpg

    Traditional style but packed with modern features, the Ramble is ready to cruise the Byways and back lanes in its own unique style. Steel frame, carbon fork, Shimano transmission and TRP disc brakes creating the ideal package.

    2017 Genesis Croix de Fer Frame http://www.plushhillcycles.co.uk//images/2017_genesis_croixdefer_fs_01.jpg

    Have something a little different in mind vs. the stock offered CdF builds? 1X or triple drivetrain? The frameset is the way to achieve exactly what you desire!

    2019 Ragley Trig Adventure Gloss Grey Navy Blue Gravel Bike http://www.plushhillcycles.co.uk//images/100806993-trigadventure_02.jpg

    If Ragley made drop bar bikes they would have big tyres, steel frames, thru axles and disc brakes so you can ride everywhere, just like this

    2019 Ragley Trig Gravel Gloss Black Orange Red Gravel Bike http://www.plushhillcycles.co.uk//images/100806978-triggravel_02.jpg

    All road, all season, ride everything. The Trig Gravel is ready for big days out or the daily commute. Big tyres and disc brakes, steel frame and thru axles as standard

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