A small shop big on service, based in Lawley Village, Telford. We are proud to be a rider focused shop with some great British brands such as Saracen, Genesis, Ridgeback, Cotic and Ragley along with rider focused brands like Transition and Orbea. 

Established in 2010 by Allen & Kate, based at the foot of the Long Mynd in Church Stretton we pride ourselves on being a small shop that’s big on service. Proud to be independent we have refined our bike brand mix to represent the rider owned and rider driven cycle brands. Cycle companies that focus on creating great quality bikes that put a smile on your face avoiding the big corporations with shareholders to please. Opening in Telford in 2016 and completeing the move in 2017 offering the same service in this growing community.

Our cycling community is paramount, so we do what we can to give a little back. That’s why we are proud to play a key part in delivering the Long Mynd Batch Burner MTB challenge event since 2013. We also work in partnership with National Trust to arrange regular trail maintenance sessions and promote safe and considerate cycling on the Long Mynd. We offer regular shop MTB rides, Ladies only Breeze rides plus a Junior rippers MTB ride during School holidays. We regularly get involved with delivering cycle maintenance training for DofE and youth and School groups.

Unit 9A Birchfield WayLawley Village Telford TF3 5BZ
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    Ridgeback MX24 24 inch wheel childrens bike Black http://www.plushhillcycles.co.uk//images/sportline/rbc6400.jpg

    MX24 24 Inch Bike Wheel Black is perfect for your junior ripper ready to explore the local trails or local park

    Orbea Rallon 2019 M10 Large Pure Red http://www.plushhillcycles.co.uk//images/2019_orbea_rallon_m10_carbon.jpg

    2019 Rallon in the fastest colour, Pure Red featuring a full carbon frame, fox suspension, eagle 12 speed, XT 4 pot brakes and DT Swiss wheels, Enduro ready out of the box.

    Orbea MX30 27.5 Large Blue/Red Mountain Bike http://www.plushhillcycles.co.uk//images/orbea_mx_30.jpg No Description Available
    Orbea MX 24 Dirt 2019 Red-White Childrens 24 inch wheeled mtb http://www.plushhillcycles.co.uk//images/orbea_mx24dirt2.jpg

    Lightweight and capable of all terains, specially created for junior riders developing their craft. A customer favourite in glossy red.

    2019 Transition Scout Alloy Frame - Slate Blue http://www.plushhillcycles.co.uk//images/scoutalloyframe-side-slateblue.jpg

    Here in slate blue, the Transition Scout Alloy heat treated, hydroformed alloy frameset is perfect for those who want durability and strength at a great value

    2019 Transition Scout Alloy Frame - Desert Tan http://www.plushhillcycles.co.uk//images/scoutalloyframe-side-deserttan.jpg

    Here in desert tan, the Transition Scout Alloy heat treated, hydroformed alloy frameset is perfect for those who want durability and strength at a great value

    2019 Transition Patrol Alloy Frame - TR Blue http://www.plushhillcycles.co.uk//images/patrolalloyframe-side-trblue.jpg

    Here in TR Blue, the alloy Patrol frame features amazing small bump sensitivity like a coil shock and excellent mid-stroke support and bottom out control.

    2019 Transition Sentinel Alloy Frame - Pinot Noir http://www.plushhillcycles.co.uk//images/sentinelalloyframe-side-pinotnoir.jpg

    Here in Pinot Noir, the Sentinel Alloy frameset shares the exact same geometry and suspension setup as the carbon version. Supplied with Fox DPX2 Rear shock.

    2019 Transition Sentinel Alloy Frame - Gunmetal Grey http://www.plushhillcycles.co.uk//images/sentinelalloyframe-side-gunmetalgrey.jpg

    Here in Genmetal Grey, the Sentinel Alloy frameset shares the exact same geometry and suspension setup as the carbon version. Supplied with Fox DPX2 Rear shock.

    Transition Smuggler Carbon Frameset http://www.plushhillcycles.co.uk//images/img_20180731_182849_962.jpg

    2018 Carbon Smuggler, Black powder, large. The best UK trail 29er just got lighter and faster, limited stock. 

    Ridgeback Scoot Lime Green Balance Bike http://www.plushhillcycles.co.uk//images/ridgeback_scoot_balance_bike_lime_09.jpg

    With a low stand over, mushroom grips, internal brake routing to make this little balance bike safe and easy to manage to help build confidence 

    2018 Saracen Ariel E+ Medium Electric Mountain Bike http://www.plushhillcycles.co.uk//images/saracen_ariel_e_electric_mtb_01.jpg

    Awesome electrified, take a look at the spec and the size of the frame hardware, this bike has one thing on its mind and that is banging out as many runs as possible

    2017 Saracen Amplitude Frequency BMX http://www.plushhillcycles.co.uk//images/2017_saracen_amplitude_frequency_bmx_02.jpg

    Tough and durable, ready to hit the dirt and shred the parks at a moments notice. With a 4130 cromo, unicrown forks, and a three piece crank

    2018 Genesis Mantle 30 Mountain Bike Blue http://www.plushhillcycles.co.uk//images/sportline/gnad2.jpg

    A light weight cross country mile-eater with Fox factory 32 step cast fork, a full Shimano XT drivetrain and hydraulic brakes to keep things moving smoothly.

    2018 Genesis Mantle 20 Mountain Bike Orange http://www.plushhillcycles.co.uk//images/sportline/gnad1.jpg

    Light weight cross country hardtail. Fox 32 stepcast forks and remote lockout coupled with a full Shimano SLX drive train with a 1x11 setup for maximum speed

    2018 Genesis Mantle Frameset Black http://www.plushhillcycles.co.uk//images/2018_genesis_mantleframe_01.jpg

    A light weight cross country hardtail frame designed with cross country medals in its sights. The Genesis Mantle wants to push your performance to the limit

    2018 Saracen Hack 01 Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hack1_01.jpg

    The Saracen Hack 01 adventure road bike comes with disc brakes and a carbon fork as standard. Built to get you from A to B, whichever route you take.

    2018 Saracen Hack 02 Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hack2_01.jpg

    The Saracen Hack 02, with disc brakes and carbon fork as standard. Extend your ride into a new dimension with the ability to ride off the beaten track.

    2018 Saracen Hack In Black Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hackinblack_01.jpg

    The Saracen Hack In Black. Shimano 105 gearing and full carbon fork. Back for another sold out tour... It's a bike to go anywhere and it's a bike ready to rock!

    2018 Saracen Hack 02 Womens Adventure Bike http://www.plushhillcycles.co.uk//images/2018_saracen_hack2women_01.jpg

    The Saracen Hack 02 Womens is a rapid gravel munching bike with female specific components to keep you riding further. Carbon fork and disc brakes as standard.

    2018 Genesis Delta 20 Womens Road Purple http://www.plushhillcycles.co.uk//images/sportline/gnab5.jpg

    Great quality road bike in a stylish colour for all your road biking adventures

    2018 Genesis Croix De Fer 20 Touring/Gravel Bike Grey http://www.plushhillcycles.co.uk//images/genesiscroixdefer20.jpg

    Your ideal travel companion.  Fast and sure footed with what ever you throw at it, this bike is just as at home on the road as it is off it.

    2018 Genesis CDA 10 Touring Large Grey http://www.plushhillcycles.co.uk//images/genesiscda.jpg

    This lightweight road bike will allow you to enjoy a club road ride and then also explore further afield after a quick tyre change, thanks to its 11-34t cassete and generous spacing. 

    2018 Ridgeback Ramble 02 Touring Bike http://www.plushhillcycles.co.uk//images/sportline/rbc77.jpg

    The ideal companion for your touring adventures.  This bike is just at home in the unexplored wilds as it is on the road.

    2018 Saracen Mantra 2.4 MST Mountain Bike one size http://www.plushhillcycles.co.uk//images/saracenmantramst.jpg

    Match the "Pros" bike with this awesome Saracen Mantra 2.4.  A solid performing kids bikes in the professional team colours.

    2018 Saracen Mantra MST Mountain Bike http://www.plushhillcycles.co.uk//images/saracenmantramstmountainbike.jpg

    A firm favourite now looking even better in the Madison Factory Team colours.  Ideal mountain bike for getting out and exploring your local trails.

    2017 Genesis Zero D Z1 Disc brake road bike http://www.plushhillcycles.co.uk//images/zero_zd1_instagram.jpg

    Fast and light with the reliable Tiagra transmission and Fulcrum Racing wheels plus confidence inspiring hydraulic disc brakes, plus thru axles, welcome to the next generation of road bikes


    2018 Ridgeback Velocity Open Frame 17 inch Silver http://www.plushhillcycles.co.uk//images/ridgeback_velocity_of_01.jpg

    Comfortable and efficient with a wide range of gears, disc brakes plus puncture resistant tyres and comfortable grips and saddle

    2018 Ridgeback Vanteo Mens Hybrid Bike http://www.plushhillcycles.co.uk//images/2018_ridgeback_vanteo_09.jpg

    A staff favourite, the Vanteo means business when it comes from getting from A to B. Fully kitted out with Shimano transmission, hubs and brakes for reliability and efficiency

    2018 Saracen Urban CROSS 2 Mens Hybrid Bike http://www.plushhillcycles.co.uk//images/2018_saracen_x2_01.jpg

    The Cross 2 is a great Hybrid for those wanting to explore further, ready for tracks and paths and everyday adventures

    2018 Ridgeback Speed Open Frame Ladies Hybrid http://www.plushhillcycles.co.uk//images/2018_ridgeback_speed_of_08.jpg

    A best seller due to it's no nonsense approach, fully equipped with mudguards and rack ready to work. Lightweight frame and reliable easy to service components makes for an easy choice

    2018 Ridgeback X3 STEPS Electric Mountain Bike Orange http://www.plushhillcycles.co.uk//images/ridgeback_mx3_steps.jpg

    The X3 is a the perfect E-bike for those wanting to explore new trails, 29" wheels combined with the efficient STEPS E6000 motor 

    2018 Saracen ZEN+ STEPS M8000 E-MTB http://www.plushhillcycles.co.uk//images/saracen_zen_ebike_12.jpg

    Shimano M8000 with Plus tyres and Zen handling, this hardtail has the electric assist to get you to the top yet the spec and geometry to get you back down with a smile on your face

    2018 Ridgeback Cyclone STEPS Electric bike Grey http://www.plushhillcycles.co.uk//images/ridgeback_cyclone_e-bike_telford_01.jpg

    Practical and efficient, the Cyclone will get you from A2B in comfort 

    2018 Ridgeback Cyclone Open Frame Womens STEPS Electric Bike Teal http://www.plushhillcycles.co.uk//images/ridgeback_cyclone_openframe_01.jpg

    Comfortable and Efficient, the Cyclone Open Frame brings a little elegance to your ride so you can go further 

    2016 Ridgeback Electron Plus e-bike http://www.plushhillcycles.co.uk//images/ridgeback_electron_plus_00.jpg

    Using Shimano's smooth and efficient STEPS system the Electron is fully equipped with hub gear, dynamo, rack, mudguards and powerful disc brakes so you can enjoy the ride.

    2016 Kili Flyer X Custom Full Suspension Mountain Bike Medium White http://www.plushhillcycles.co.uk//images/saracen_kilixcustom4.jpg

    Fun, Fast and Light. The Kili Flyer is literally a trail flyer kitted out with 1x11, rock solid brakes, a dropper post and some primo suspension.

    2018 Madison Genesis Team Scoot XL Balance Bike http://www.plushhillcycles.co.uk//images/madison_genesis_scoot_xl_05.jpg

    Ideal for 3-6 years the Scoot XL in team replica colours is the perfect place to start any cycling career, light weight and easy to opperate

    Vanquish Habanero Large Frame and Pike Bundle http://www.plushhillcycles.co.uk//images/vanquishfork_3.jpg

    A stunning lightweight Carbon 29er hardtail from Transition paired with a Rockshox Pike fork in this special offer! AVAILABLE IN LARGE ONLY

    Genesis 2018 Delta 10 MGT Road Bike Blue http://www.plushhillcycles.co.uk//images/genesis_2018_delta_10_10.jpg

    Great value and a flashy paint job with a sensible spec for a first road bike ready for multi road themed adventures 

    2018 Saracen Zenith Carbon http://www.plushhillcycles.co.uk//images/2018_saracan_zenith_carbon_01.jpg

    The Zenith Carbon frame features a Boost dropout system and internal Di2 routing. A bike that blurs the boundary between XC race machine and fun trail bike.

    2018 Saracen Kili Flyer Elite Full Suspension Mountain Bike http://www.plushhillcycles.co.uk//images/2018_saracan_kili_flyer_elite_01.jpg

    The Kili Flyer Elite features a Toray UD carbon chassis in a quest to build the perfect UK trail bike. Shimano SLX M7000 gears and Deore M6000 brakes.

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