02/03/2016 14:21:45

Words by Kate Mayers

Independent Cycle Shop Plush Hill Cycles Lawley, Telford Now Open

Plush_Hill_Cycles_Lawley_Telford_09We are pleased to confirm that our new bike shop in Lawley Village, Telford is now open. The workshop is now fully functional and we have a mix of Mountain, Road, Hybrid and Children’s bikes on display from UK bike brands Saracen, Genesis, Ridgeback and Cotic plus a sprinkling of premium Belgium Road bikes from Ridley and a hint of MTB radness from Transition. We also have a good selection of seasonal clothing from Pearl Izumi and Madison along with cycle parts and accessories from Shimano, Park Tool, Finish Line, Continental tyres plus many more.

We enjoy going to work, heading into the bike shop to fix bikes, talk about bikes, build new bikes, it’s great, combining your passion with work, no Sunday night dread of going back to work but excitement of a new set of wheels or frame due in. Some days you don’t get much done as lots of customers like to chat, chat about their bike, their next cycling adventure, what happened on their last ride out or the excitement of their youngest child graduating to being stabiliser free.

It’s infectious this cycling game. Some people see it as fitness; others as a way to get to work, many consider it therapy, pedalling away the stresses of a busy life style. We see it as fun, that’s why we can do what we do and compete with the big online retailers and national chains, it’s great to be in a position where the motivation comes from doing what you love.

As a consequence of being driven by a passion for cycling it means that we can genuinely deliver the best customer service possible as we get how important it is that your bike runs smoothly, we appreciate that you rely on your bike on many levels; it’s not just a bike. That’s why we only sell products that we truly believe in and we stock primarily UK based rider focused bike brands supported by a serious Belgian and a no-nonsense American cycle company.

We are all about value and service and combine that with the practicalities of being close to the M54 with lots of free parking and opening Sunday when you want to be out riding bikes.

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